Category Archives: Commentary

Should you be concerned about AT&T’s Sponsored Data plan?

Today AT&T announced plans to launch a mobile Sponsored Data scheme, where consumers who use apps from participating providers would have those data charges billed directly to the provider.

A screenshot of AT&T's proposed Sponsored Data plan.
A screenshot of AT&T’s proposed Sponsored Data plan.

For example, let’s assume that Facebook will be a participating provider*, and that you have a 2gb/month data plan. When you open the Facebook app, and it begins to auto-play a video, the data that the video uses will not be charged against your 2gb/month plan, but rather will be billed directly to Facebook.

At first glance this scheme may sound great for consumers; after all, you’re getting free data. But once you look harder, it’s easy to find parts of this plan that may have privacy implications.

The Provider as a dumb tube

In an ideal world, service providers would just be a dumb tube, doing nothing more than transferring data from your content-provider to your devices. But AT&T’s scheme directly inserts itself into an otherwise private stream of data. While ISPs certainly already do examine your internet traffic, it previously was not in a position where it could directly negotiate with your content provider.

A hypothetical negotiation

It’s fairly safe to assume these participating providers will not pay retail prices for the data. Where you might be paying $7.50/gb of data, let’s assume the providers will pay $5/gb. AT&T could offer an even steeper discount to the provider if the provider gave AT&T information about you. Let’s assume Facebook knows which TV shows you Liked on Facebook. AT&T might offer a discounted rate of only $4/gb, if Facebook agreed to give AT&T that information.

Why would AT&T want to do that?

Advertising. The more AT&T knows about you, the better it can target advertising towards your interests. And it’s not inconceivable AT&T will use the Sponsored Data scheme to expand the profile data it already has on its subscribers. AT&T is already rolling out a plan where it offers a 30% discount to direct subscribers if you allow it to track everything you do on the internet. Here, it might just offer that same discount to the participating providers.

What should I do?

For now, just wait. The Sponsored Data plan is not active yet, we don’t have a finalized idea of how it will work exactly. Perhaps AT&T will take the privacy-conscious route and protect consumers with strong terms of service. Perhaps AT&T will offer an opt-out mechanism for data tracking. Keep following Privacy Blawg for updates on AT&T’s plans as they come in.

*It is important to note that there is no indication Facebook will be a participating provider, it is merely suggested as an example.

An opening letter from your Editor

My name is Raymond Chow, and I’m an attorney in New Jersey. As lawyers, we have a leg-up in many aspects of this world that has slowly become riddled with complex law and regulation. We can see changes in the tax code coming, and save ourselves thousands in taxes. We know our Constitutional rights better, and can protect ourselves from police abuse before it happens. And of course, we’re all experts at finding the tiniest mistake in a parking ticket.

But as proficient as most lawyers are at mundane legal topics, privacy still eludes many. Without an explicit US Constitutional framework for individual privacy rights, courts have to piece together privacy rights in a hodgepodge manner that’s confusing to even the most seasoned attorneys. Combine this confusion with the fact that technology rapidly outpaces legislation and you’re left with a situation where attorneys and non-attorneys alike are often left without a clue.

That’s where Privacy Blawg comes in. It’s disheartening to see Twitter and Facebook posts from people with great passion for individual privacy rights, but who misstate the law. It’s even worse to see people wholly apathetic to their individual rights. My hope is for Privacy Blawg to raise awareness to privacy breaches and issues, whether they occur in the private sector or public sector, whether they be high-profile or not. I hope to engage with my readers in a serious discussion about where our country is headed with their privacy rights. I hope to get everyone to see their privacy rights in a more discerning light, and take steps to protect them whenever possible. And I hope to do it all with minimum legalese.

Law school and the Bar exams were grueling, expensive processes, and perhaps attorneys should get some sort of perk for having gone through it all. For me though, that perk-train stops at getting out of parking tickets. Awareness and comprehension of individual privacy rights should be for everyone, and I hope to make it so.